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Olive & June Expands in the U.S., Debuting at Ulta Beauty

The brand will offer a full range of polish, press-ons, treatments, tools, and an exclusive Gel Mani System online and in 600 stores.

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By: Rachel Klemovitch

Assistant Editor

Olive & June, the leader in accessible, salon-quality at-home nail care, officially announced its nationwide debut at Ulta Beauty. 

This milestone marks the next phase in Olive & June’s retail growth and mission to make salon-quality nail care accessible to all.

Launching in 600 stores across the U.S. and online on January 18, 2026, the brand will offer a comprehensive Olive & June DIY nail destination within the retailer, including a full range of polish, press-ons, treatments, tools, and an Ulta Beauty exclusive deluxe Gel Mani System. 

Sarah Gibson Tuttle, Founder/CEO of Olive & June, said, 

“Beautiful nails for everyone has always been our mission, and we’re thrilled to further expand our distribution from mass to prestige beauty retail with Ulta Beauty. We have built and led the DIY movement in nails with our all-in-one Mani System and the Olive & June at-home educational method… They’re the perfect partner to bring our vision of a premium DIY nail destination to life.”

Olive & June has led the democratization and mass adoption of at-home nail routines. Its entry into Ulta Beauty aligns with growing consumer demand for high-performance DIY solutions and represents the next phase of retail modernization for the category. 

Kaitlin Rinehart, Vice President of Merchandising, Ulta Beauty, commented,

“This launch comes at a moment where the nail category is experiencing remarkable momentum, fueled by our guests’ desire for self-care rituals and everyday moments of self-expression through their beauty routine. As they continue to embrace at-home artistry and elevated nail care, this partnership allows us to bring an even wider range of high-quality, accessible and simple solutions to their routines.”

This addition further differentiates the retailer’s assortment with Olive & June’s superior fit technology at a $10 price point.

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